The concept for Soft Ceremonies started with the question, “What would it feel like if A24 were to remake eighties shot-on-video horror movies?” I like juxtapositions, so I ran it by Joe Koch, Charlene Elsby, Sam Richard, and Jon Steffens — the same people I run most of my weird ideas by — and they were able to flesh it out! See kids, sometimes your daydreams are worth perusing!